National Author's Day

Which package is best for you?

Opening Line

$450.00$500.00

Standard: you save $50.00

Goes up to $500.00 on October 18
Booking closes October 27

A single-day appearance on a Times Square billboard on National Author's Day. Your book cover, author name, and a short tagline rotate through a shared display for a full 24 hours.

Your 15-second ad on billboard in Times Square
Plays once every hour, midnight to midnight, on National Author's Day
24 ad plays and approximately 10,000 impressions
Static image featuring your book cover and author name
Proof-of-play photo delivered by email

Who it is for: Self-published or debut authors who want a first taste of large-format visibility.

Only 3 spots left.

Chapter Two

$1,125.00$1,250.00

Standard: you save $125.00

Goes up to $1,250.00 on October 18
Booking closes October 27

A higher-frequency shared placement on a Times Square billboard on National Author's Day. Your creative runs more often throughout the day.

Everything in Package 1, plus:
Plays approximately every 15-20 minutes, midnight to midnight, on National Author's Day
Approximately 66 ad plays and 28,000 impressions
Animated 15-second creative
Book cover, author name, tagline, and website URL
Optional QR code linking readers directly to your book
Proof-of-play video clip delivered by email

Who it is for: Authors with an existing readership who want to build broader name recognition.

Only 4 spots left.

Featured Title

$2,250.00$2,500.00

Standard: you save $250.00

Goes up to $2,500.00 on October 18
Booking closes October 27

A premium shared placement with a longer creative window and a guaranteed daytime block during peak pedestrian hours on National Author's Day. Includes a social media still you can use for your own promotion.

Everything in Package 2, plus:
Plays every 10 minutes, midnight to midnight, on National Author's Day
Approximately 132 ad plays and 55,000 impressions
Creative review and light design assistance from our team
High-resolution proof-of-play photo
Social-ready images sized for Meta (Instagram & Facebook) and X

Who it is for: Mid-career authors, small presses, or publicists running a coordinated book launch or anniversary campaign.

Only 3 spots left.

Headline Author

$4,500.00$5,000.00

Standard: you save $500.00

Goes up to $5,000.00 on October 18
Booking closes October 27

Dominant presence on a Times Square billboard for the full National Author's Day, with a dedicated spot in every loop from midnight to midnight. Your ad appears every 5 minutes, so the same passersby see it again and again as they move through Times Square.

Everything in Package 3, plus:
Plays approximately every 5 minutes, midnight to midnight, on National Author's Day
Minimum 288 ad plays and approximately 120,000 impressions, the maximum available for the day
On-site photographer during peak Times Square foot traffic
Complete proof-of-play report

Who it is for: Established authors, major publishers, or literary estates making a high-visibility statement on one of publishing's recognized days.

2 spots left.

Book

Your name

Business or brand

Email

Mobile So we can reach you quickly if the artwork needs a change before the deadline. Nothing else goes to this number.

Discount code (if you have one)

Book earlier, pay less

The price moves with the calendar, not with a code. Wherever you are on this table today is what you pay today.

Book	You pay	Today
Early booking 30 or more days before the day	25% off
Standard 15 or more days before the day	10% off	Where we are now
Last call 5 or more days before the day	Full price
Closed under 5 days before the day	Not available

Bookings close 5 days out so there is time to get the creative right and approved.

Who This Placement Works For

Book publishers looking to promote a fall release or author brand during a culturally relevant moment
Literary agencies wanting visibility with the wider public beyond the publishing industry
MFA and creative writing programs recruiting students for spring enrollment
Independent bookstores making a statement about their place in the culture
Writing software or tools companies whose customers are working writers
Libraries or literacy nonprofits running awareness or fundraising campaigns

National Author's Day has been observed on November 1 since 1928. It started as a grassroots effort to recognize American writers, and it still draws real attention from readers, publishers, educators, and anyone with a book on their shelf or a manuscript in a drawer.

Times Square pulls around 300,000 people through it on any given day. On a day dedicated to authors, a billboard there lands in front of a crowd that skews curious, educated, and engaged with culture. That is a useful combination for the right advertiser.

You are booking a digital billboard placement in Times Square on November 1, 2026. Your creative runs on a high-traffic display in one of the most visible locations in the world, tied directly to National Author's Day.

After booking you will work with our team to get your artwork production-ready. We handle the scheduling and confirm your spot on the board. You receive photo and video documentation of your ad running, which you can use in your own marketing.

Inventory for individual calendar days is limited and sold on a first-come basis. Once the date closes, it is gone. Booking early gives you the most lead time to develop strong creative.

See the boards

The operators we buy these screens from restrict where their locations can be listed publicly, so we have to know who is looking before we can show you the list.

Your name

Business or brand

Work email

We send a short code to that address and you put it in below. It is the only way we can show the locations and keep to what the operators allow.

Why it is worth doing

It says you can afford to be there. Being seen on a Times Square billboard carries a credibility no amount of copy can claim for itself. People assume a business on that screen is doing well, and that assumption travels.
You stand where the big brands stand. The same surface carries companies with budgets many times yours. For one day the context is shared, and being in that company is most of what people take away.
Most of the value arrives afterwards. You get a photo and a video of it running. That is the thing that gets posted, shared and forwarded, and it keeps working long after the screen has moved on.
Your own audience reacts to it. Announcements like this reliably pull more follows, likes, comments and shares than ordinary posts, because it is news rather than marketing.
It gives your team and your clients something. A screenshot for the pitch deck, a slide for the investor update, a reason for a customer to mention you to somebody else.
The day does the targeting. Everyone is already talking about it, so you are joining a conversation rather than starting one.

Questions

What am I actually buying?

A spot on a Times Square billboard on November 1, 2026. Your creative runs as part of that day, and you get proof it ran.

Do I get proof it ran?

Yes. A photo and a short video of your creative on the screen, usually within a couple of days. Most people get more use out of that afterwards than from the run itself.

What if I do not have artwork?

We will build it. There is an artwork step after you book where you can send what you have, or just tell us what you want it to say, and our team designs it and shows you before anything runs.

When do you need the artwork?

3 days before the day. We chase you before that, and if you miss it we will talk to you rather than quietly run nothing.

Why does the price change?

Booking earlier costs less. The table on this page shows the whole ladder and where today sits on it, so there is nothing hidden about it. Bookings close 5 days before the day.

What happens if it sells out?

Spots are limited and they do not come back once the day has run. If the option you want is gone, ask us: cancellations do happen, and we can tell you what is coming up next.

Can I get something bigger or different?

Yes. Use the form on this page and tell us roughly what you have in mind and what you want to spend, and we will come back with something.

Is it really seen by that many people?

The figures on each option are the ones we are given for that placement. They are estimates of traffic past the screen, not a promise about how many people look up at the moment your creative is on it.

Want something different?

Want something bigger, something custom, or telling if a spot comes back? Send this and somebody will come back to you.